Hi, my name is Marco.
I’m an independent strategy consultant working at the intersection of strategy × creativity × futures.
I help unlock meaningful momentum for tomorrow, today.
In turbulent times, I co-create sound, bold and future-ready strategies – focusing on bright opportunities and what’s next. I collaborate with forward-thinking organizations and progressive minds to re:think the status quo and re:imagine, re:design, and re:invent businesses and brands for tomorrow. I help navigate the space of possibilities between today <> tomorrow, now <> next, present <> progress, ZEITGEIST <> ZUKUNFT – with clarity, confidence, and coherence.
Let’s figure out what’s next.
Let’s move from what is to what if.
Let’s reinvent a future you desire to happen.
I bring 15+ years of experience with 125+ clients across 25+ industries. I’ve worked with rising start-ups, hidden champions, and global leaders to tackle complex challenges and drive meaningful change – including brands like Bayer, Bosch, BMW, Deutsche Bahn, Mastercard, Merck, PayPal, Porsche, Roche, Samsung, Siemens, Telekom, Toyota, and Zeiss. I’ve also collaborated with 30+ partners – including top-tier global creative networks like Publicis, WPP, and Omnicom, as well as leading brand consultancies, design studios, and creative agencies from Germany.
Beyond bespoke strategy services, I offer a few more things with purpose, passion and precision: sparring for leaders, training for teams, mentoring for professionals, lecturing for talents, and speaking for events.
Let’s start a conversation about what if…?
Clients
I’ve worked with rising start-ups, hidden champions, and global leaders to tackle complex challenges and drive meaningful change – including brands like Bayer, Bosch, BMW, Deutsche Bahn, Mastercard, Merck, PayPal, Porsche, Roche, Samsung, Siemens, Telekom, Toyota, and Zeiss. Different conditions. Different challenges. Same ambition: to redefine the future of their markets.
Partners
During the past years, I’ve collaborated with 30+ partners – including top-tier global creative networks like Publicis, WPP, and Omnicom, as well as leading brand consultancies, design studios, and creative agencies from Germany.
What some say
Michael Jordan once said: “Talent wins games, but teamwork wins championships.” Grateful to have teamed up with so many inspiring minds and diverse teams across the globe. A few of them are featured here – along with their kind words.
“The quality of his work was first class. This enabled us to deliver a comprehensive strategy to a tier one client.”
“A fast thinker and a truly creative mind, always looking for the new and unseen.”
“Working with Marco is just a pleasure. He is a genius when it comes to strategy.”
“Marco brings a strong creative mind to the table, paired with killer business acumen.”
„A visionary and progressive mind. He combines smart strategic thinking with a great sense for outstanding creative work.”
“Marco has done a fantastic job in capturing the complexity of the APF – that will allow us to clarify our future positioning.”
“He has a broad experience across industries and disciplines, and a passion for people, brands and unexpected business solutions.”
“One of the hungriest and most committed people I’ve ever met. His belief that meaningful strategies are those that create value is inspiring.”
“Not only is he a savvy strategic thinker, but also a very nice person who is fun to talk to.”
“His view on innovative business models combined with the knowledge to build and develop brands has given the right drive.”
“Inspiring, humble, and fun. He makes people, teams and projects better. One of my favorite all-round pros with broad and deep knowledge.”
“Someone who is able to map the unmapped – and inspires others to follow.”
“Two skills inspired me: simplifying complexity and turning an uncertain future into exciting strategic perspectives.”
“Marco is one of these super rare pros who are hard to find: he is creative and strategic both ways. A true hybrid.”
“Marco has shown a deep understanding of our client’s business challenges and turned it into real opportunities through reasonable strategic advice.”
“A quick thinker. He grasps a strategic task and at the same time his brain is already looking for solutions.”
“An absolute engaged and inspired strategist. Always on fire, very focused and result-oriented. Our collaboration was very flexible and reliable.”
“His strategic thinking is sharp and is creative approach inspiring – a combination that is rarely found. He brings passion, curiosity and playfulness into each project.”
“Clear, smart, open-minded, a good listener, a consultant, fast, intelligent, helpful, empathic, structured, and highly creative. Always on my wishlist.”
“Marco has got a very sharp mind combined with the ability to reveal business issues and turn them into strategic solutions.”
“Marco is a brilliant strategist. His strategic vision was always incredibly clear which created an inspiring direction for the team.”
“A fresh mind and exceptional attentiveness to detail combined with great expertise.”
“A solid strategist with a strong creative lead, a driving force in proactive thinking with a wide range of skills. Someone who brings energy and passion to the table.”
Education
To me, one of the most powerful statements ever written is: ‘Stay hungry, stay foolish.’ It’s a reminder not to linger in the comfort zone of the status quo, but to stay curious, aspire for more, and keep growing.
BA
Bachelor of Arts
Marketing
2011
MA
Master of Arts
Cultural Management
2013
PGD
Postgraduate Diploma
Futures Studies
2021
+
Various
Trainings
on-going
The true sign of intelligence is not knowledge but imagination.
The true sign of intelligence is not knowledge but imagination.
Albert Einstein
As a curious and critical mind, I aspire to rethink the status quo. Because “We’ve always done it this way” is neither the smartest answer nor the most thriving mindset. Together with forward-thinking partners and ambitious clients, I help reimagine the world of tomorrow: how cultures and human behaviors shift, how business models and market landscapes evolve, and how circumstances and environments change.
As a consultant, I work at the intersection of strategic, creative, and futures thinking. I combine the intelligence and acumen of business and brand strategy with the intuition and unruly power of creative thinking – and ultimately with the unlimited spirit of imagination, inspired by bold futures thinking and grounded in sound foresight. I am confident that this mighty blend enables us to solve almost any strategic challenge of the modern age – and paves the way to a brighter and more inspiring future.
Hybrid Thinking
Strategy x Creativity x Futures
The sweet spot of strategy × creativity × futures brings intelligence × intuition × imagination together. This is what I call ‘Hybrid Thinking’ – the combination of different schools of thought and different ways of thinking, cross-fertilizing each other. This combination aims to create true momentum for brands and real business impact. It’s all about making businesses and brands the best they can be – whatever ‘best’ means.
How to get there? I believe that incremental changes can keep you in the game for a while, but these times require bold thinking and iconic moves to stay in – or even ahead of – the game in the long run. Because someone else is already rethinking your category and trying to redefine it. So it might be a good idea to invent the future before they do.
If you want to learn more about my understanding of strategy, creativity, and futures, keep reading.
Otherwise, feel free to jump ahead to my Services or to my Work.
Simplicity is the ultimate sophistication.
Simplicity is the ultimate sophistication.
Leonardo da Vinci
Today, we live in a world some characterize as VUCA: volatile, uncertain, complex, and ambiguous. In this world, business models are changing dramatically. Organizations of all industries, sizes, regions, and cultures are increasingly confronted with ‘wicked problems’: problems that are simply too complex to solve. Instead, these kinds of problems can be tackled, tamed, and ideally managed. Translating wicked problems into manageable challenges – and ultimately into valuable strategic solutions that not only address current issues but also focus on future opportunities – is the ultimate sign of sophistication. Strategy always deals with the tension between today and tomorrow. Strategy is moving from today’s problems to tomorrow’s possibilities. From what is – to what if..?
Strategy
Strategy
Creativity
Creativity
Strategy alone can’t win. It can’t inspire people, it can’t move people. What it needs to make an iconic move is game-changing creative thinking. Strategy is good at defining the right playground and the right direction – but only creativity adds the punch. To frame it with the words of Lee Clow from The Disruption Company TBWA: “Don’t do the right thing.” Instead: “Do the brave thing. The thing that troubles your sleep. The thing with a million unknowns. Do the brave thing.” Obviously, creativity is not the safe bet. But it challenges the status quo and aspires to invent something new. It means discovering new and unknown territories: “Do the thing that disrupts. Do the thing that not only defies the status quo but reshapes it.” That’s why I absolutely believe in the creative impetus of strategic thinking. The mantra for every strategy should be: no vision is too bold. Because in these rapidly shifting times, iconic moves are the most reasonable ones.
Strategy should be creative to move people. But is this really enough? I don’t think so. Great strategy is imaginative. It follows a future-first approach. And it not only moves people – it moves people forward. It anticipates opportunities that don’t yet exist and gives the right direction to reach them. From today’s perspective, the future is not one but many. It’s an unknown space. Anything is possible, anything can happen. We can shape it. Reshaping the future requires two skills. First: understanding what’s going on in the world. Making sense of major shifts. Sound foresight with comprehensive trend-watching helps us gain critical knowledge of what might happen in the future. It’s about potential. Secondly, reshaping the future requires a visionary and inventive mindset that defines what’s desirable – and how to make it happen. Or to quote the unmatched Walt Disney: “If you can dream it, you can do it.” I believe futures thinking makes strategy bold. It has the power to build momentum and shape the zeitgeist of tomorrow. It puts progressive businesses at the forefront of what’s next.
Futures
Futures
Offerings
Let’s work on progress
I help you navigate the space of possibilities between zeitgeist x zukunft.
That’s why I offer a variety of strategic formats to evolve organizations, equip teams and energize people.
My offering is designed to unlock clarity, confidence, creativity, coherence and capability.
All services are tailored to your context, always delivered with purpose, passion and precision.
Depending on the situation, my services can take place remotely, on-site or off-site.
Things happening
Stories I’d like to share
Eurobest Creativity Report 2022
Celebrating its 34th edition, „Eurobest exists to champion and celebrate creative excellence across the region, recognising work that is ground-breaking, bold and driving the future of the industry.“ I feel happy and honored to work with the best from the creative industries. From this year’s top 10 agency networks, I have been collaborating with eight already: Publicis (#1), DDB (#2), Ogilvy (#3), Leo Burnett (#5), McCann (#6), Jung von Matt (#7), Serviceplan (#8), and VMLY&R (#9). Congrats & thanks! So, what’s up BETC (#4) and FCB (#10)? ;)
Category: Strategy Project
Partner: various
Client: various
Rethinking a bank’s role in times of crisis
„A couple of months ago, I supported my friends from Leo Burnett Germany on a pitch for a tier one client: Commerzbank – one of the largest and most important banks in Germany. The main discussion, according to the brief, was: What does it mean to be „Die Bank an Ihrer Seite“ during times like these? What does it mean to stay at your side and to act as a true partner in times of crisis? Luckily, we were able to convince the Commerzbank with our approach. The first piece of work from Leo Burnett is out now: the 2022 (non-)X-mas campaign.
Category: Strategy Project
Partner: Leo Burnett
Client: Commerzbank
TBWA\ Global Agency of the Year
„TBWA\Worldwide once again performed at en elite level across its entire network“ – Adweek. Being named Adweek’s Global Agency of the Year for the second year in a row is a reflection of the disruptive thinking of their 11,000 creative minds. I am really happy for collaborating with TBWA\ Switzerland for many years already and, most recently, also with the German team from Düsseldorf. I really love the idea of breaking conventions through disruptive and visionary thinking. Keep on changing, folks!
Category: Strategy Project
Partner: TBWA
Client: various
Marco Ruckenbrod
Strategy Consulting for Tomorrow