In Germany, yfood is the market leader in the emerging smart food category – and one of the fastest growing food start ups in Europe. In the upcoming years, the food tech company aspires to act as a pioneer and as a driving force for the smart food category globally. Together with the brand management team, we worked closely together in order to streamline and refine the existing brand strategy and to tell their ambitious story with more clarity and more punch, internally and externally. Because: The future is an untold story to tell.
Category: Strategy Project