A few weeks ago, I’ve had the privilege of attending the 69th edition of the Cannes Lions International Festival of Creativity as an official delegate representing my homeland Baden-Württemberg aka THE LÄND. A few weeks later, it has been time to reflect on what I’ve experienced during this week. My personal take-out: Creative Courage. Creativity can – and should – have an impact far beyond just advertising. This was the topic of my talk at Hospitalhof Stuttgart, where more than 200 guests from the creative industries attended.
Event: Cannes Lion Report
Host: MFG BaWü, bw-i, Film Commission