Deutsche Bahn's Europe-wide tender has been decided: The contract for the strategic further development of the brand goes from Peter Schmidt Group to Strichpunkt. According to HORIZONT, the volume can reach a value of over 20 million €. I had the privilege of taking part in this challenging pitch with another renowned design agency. Accompanying the mobility transition is undoubtedly one of the most exciting strategic tasks. Respect, Peter Schmidt Group for the fantastic work of the last years! Chapeau Strichpunkt and have a good trip!

Category: Strategy Project
Partner: confidential
Client: Deutsche Bahn (Pitch)