How can an established travel brand evolve its positioning in a changing world of travel? Over the past months, I’ve had the pleasure of working directly with Aldiana’s brand management team to reflect on, evolve and sharpen the brand’s positioning – with a particular focus on its international perspective. A rewarding strategic journey that concluded with the opportunity to experience the brand first-hand at the beautiful Aldiana Club Naga Bay in Egypt.

Category: Strategy Project
Partner: none
Client: Aldiana Club