Some of the most exciting strategic challenges are hidden in everyday life. Together with Mutabor, I’m working on the repositioning and relaunch of a private label brand across more than 30 markets – in a category that affects all of us, every day. Beyond the entire strategy and rebranding work, the project has also inspired me to question familiar assumptions and develop new perspectives on something most of us usually don’t worry that much about.

Category: Strategy Project
Partner: Mutabor
Client: TBA