„A couple of months ago, I supported my friends from Leo Burnett Germany on a pitch for a tier one client: Commerzbank – one of the largest and most important banks in Germany. The main discussion, according to the brief, was: What does it mean to be „Die Bank an Ihrer Seite“ during times like these? What does it mean to stay at your side and to act as a true partner in times of crisis? Luckily, we were able to convince the Commerzbank with our approach. The first piece of work from Leo Burnett is out now: the 2022 (non-)X-mas campaign.
Category: Strategy Project
Partner: Leo Burnett