During the past months, I worked closely together with my much-valued friends from KMS TEAM to reposition the asset management division of the Zürcher Kantonalbank. The project includes the well-established brand Swisscanto. With currently CHF 217 billion in assets under management and around 200 employees, Zürcher Kantonalbank is one of the largest asset management companies in Switzerland. In this project phase, we supported the marketing teams in questions of their launch communications, internally and externally.

Category: Strategy Project
Partner: KMS TEAM
Client: Zürcher Kantonalbank