It was launched in the US last year, and now it is Germany’s turn, as one of the most important markets worldwide: PayPal is now 'everywhere', driving the mobile payment behavior – which is still in its infancy in Germany – forward. Germans are now increasingly saying goodbye to their beloved cash. And with PayPal, it might be easier for them in doing so – because more than 30 million Germans use it already. Over the past few months, I've been lucky to strategically prepare this huge launch with a fantastic team from PayPal and Publicis Groupe.

Category: Strategy Project
Partner: Leo/Publicis Groupe
Client: PayPal