For the fourth year in a row, I’m continuing my lectureship in Strategic Brand Management – sharing perspectives, methods and real-world experience with the next generation of strategic thinkers. This year also includes supervising three bachelor theses, creating space to explore individual questions in greater depth. Teaching is never a one-way street: while helping young minds develop their own perspectives, I always find myself learning and questioning my own.

Category: Lecturing
Topic: Strategic Brand Management
Institution: DHBW Heidenheim