New corporate design after 29 years: Mutabor is revamping the mobile.de platform – Germany's largest vehicle marketplace: "mobile.de is a pioneer of the internet era. Since then, both the internet and the automotive industry have changed radically. With the new iconic design, the brand is positioned for the future – without severing its roots," says Mutabor. This was preceded by an extensive brand strategy process, in which I was able to support the Mutabor team. More than just a revamp.
Category: Strategy Project
Partner: Mutabor
Client: mobile.de