Back in 2016 when I started freelancing, Peter Schmidt Group was my very first client. Back in the days, I supported the PSG teams in developing a full-fledged strategy including brand, design, comms and launch for HERE Technologies (a web mapping and navigation service). Although teams and people have changed since them, we still work together on a regular base. And so it will be in 2022, too. For this year, we’ve agreed a retainer package: I will support the teams on various strategy issues and clients, from mobility to fashion to copper.
Category: Strategy Project
Partner: Peter Schmidt Group, BBDO