Back to the roots: Fourteen years ago, in 2008, I started my Bachelor studies in Marketing at the Baden-Wuerttemberg Cooperative State University (known in Germany as the DHBW). Today, more than one decade later, I switched sides and reviewed more than one dozen presentations in the area of strategic brand management, ranging from brand design issues to brand relations to brand activities. It’s great to see the next generation of brand thinkers coming up and sharing their perspectives on how to lead brands in the present age.
Topic: Strategic Brand Management
Institution: DHBW Heidenheim