Back to the roots again. I am looking forward to teaching Strategic Brand Management again this semester at my old university, the Baden-Wuerttemberg Cooperative State University (DHBW). Three full-packed days between brand value, brand positioning and brand management with inspiring cases from around the globe and 25 young talents. I look forward to passing on my experiences and to have an enriching exchange.

Category: Lecturing
Topic: Strategic Brand Management
Institution: DHBW Heidenheim