Back to the roots: Fifteen years ago, in 2008, I started my Bachelor studies in Marketing at the Baden-Wuerttemberg Cooperative State University (DHBW). This semester I'm giving the lecture in strategic brand management at the DHBW. I'm really looking forward to passing on my experiences and perspectives to students. At the same time, I'm curious about their perspectives on how brands should be thought and lead in a contemporary way. I'm looking forward to an exciting exchange!
Topic: Strategic Brand Management
Institution: DHBW Heidenheim