The Beeline Group is a typical hidden champion based in Cologne, Germany. Since 1990, the company acts in the business area of fashion jewelry, mainly with their own brands SIX, Tosh, and I am. Additionally, they have various partnerships and white label solutions for big retailers (e.g., C&A). Besides their +25k physical selling points, the online business is also increasing. Last but not least: what’s the role of sustainability in a fast fashion environment like that? We tackled these questions and drafted various portfolio solutions.
Category: Strategy Project
Client: Beeline Group