Trend Safaris & co.

During my time at Saatchi, we conducted 'Xplorings'. We visited people in their real life. We observed. We understood. Because “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” The best way to understand culture, customers or competition is not reviewing another report or setting up another focus group, but to go to the real world and experience what's going on. Curious?