Great work deserves recognition. The repositioning and relaunch of mobile.de together with Mutabor – the brand’s first major relaunch in 29 years – has earned 3× Bronze + 1× Merit at ADC 2026, a German Brand Award (“Excellence in Brand Strategy and Creation“) and a Red Dot Award, and is now shortlisted for an Effie Germany 2026. Even more meaningful to me: being credited as a freelance strategist. A rare gesture in an industry where freelancers often work behind the scenes. Thank you.

Category: Strategy Project
Partner: Mutabor
Client: mobile.de