Again congratulations! This time for my friends at Jack Wolfskin. Jack Wolfskin is one of the most successful outdoor brands in Germany with a strong global footprint. Almost two years ago, I worked together with the marketing team of Jack Wolfskin to rework and refine their target groups including customer journeys. This was just one puzzle piece of a bigger initiative to reshape the entire brand experience and to attract younger audiences. The brand turnaround has been recently recognized with an Effie Award in Germany. Well done!

Category: Strategy Project
Partner: none
Client: Jack Wolfskin