Ten years ago, the long-established Swiss chocolatier Lindt launched a new sub brand, named HELLO. During these days, brands like Starbucks and Ben & Jerry’s captured the zeitgeist at that time. So did HELLO, too. A funny, colorful and very American lifestyle was en vogue. And today ten years later? The zeitgeist has changed dramatically. Brands like Oatly and Veja demonstrate that trends like vegan and sustainable can be hip, too. In the light of these new cultural trends, we reviewed the brand and the market and reworked HELLO.
Category: Strategy Project
Client: Lindt & Sprüngli