Early summer vibes and once again: hello to my long lasting friends from Saatchi & Saatchi and Leo Burnett Germany! Over a period of a few weeks, I supported both agency teams in their strategy work (brand and comms), basically on the accounts MediaMarkt, Commerzbank, and Tempo. Three market leaders, three different categories, three different tasks. While Tempo has been a global client for many years now who requested to review their brand, MediaMarkt and Commerzbank are new pitch wins. Both are planning to launch a new comms platform.
Category: Strategy Project
Partner: Saatchi & Saatchi, Leo Burnett
Client: MediaMarkt, Commerzbank, Tempo