Great ideas don’t just create attention. They create impact. PayPal’s “Bye Bye Bargeld” campaign has been awarded with a Bronze Effie Germany 2026. I had the pleasure of contributing strategically to the project together with the team at LEO Germany – helping shape a campaign ecosystem that brought a new way of paying into everyday life. A great recognition for the work, the collaboration and everyone involved. Congratulations to PayPal, LEO and the entire team behind it.

Category: Strategy Project
Partner: Leo
Client: PayPal