Founded in 2002, the Association of Professional Futurists (APF) now includes more than 400 members from 40 countries. The APF is a global community of futurists advancing professional foresight. Initiated by Tanja Schindler, vice-chair of the APF, the association started a collaborative process of rethinking and discussing the own brand identity and future positioning within the futures community. Together with an engaged bunch of volunteers I accompanied the process and advised the APF on their brand rework.
Category: Strategy Project