What does it take to bring an iconic brand from the 1990s and 2000s back into the present? In collaboration with the renowned design agency Roman Klis, I’ve been working strategically across several FMCG brands – including the repositioning and relaunch of a true cult brand. The challenge: reconnecting its distinctive heritage with the expectations of a new generation in the 2020s. A particularly fun one for me, having been a big fan of the brand myself as a kid.

Category: Strategy Project
Partner: Roman Klis
Client: tba