The decision is made: O2 Telefónica has awarded its extensive communications account to Publicis Groupe Germany. After one of the biggest pitches in 2025, O2 chose to entrust its major account to Publicis. I was truly delighted to contribute alongside an outstanding pitch team at the highest level. With this new partnership, O2 signals a strong commitment to further evolving the brand in today’s dynamic and competitive telco market. Excited to see what’s ahead in 2026!

Category: Strategy Project
Partner: Leo/Publicis Groupe
Client: O2 (Pitch)