Hello 2024: new year, new partner, new brand. Together with the MRM team, I work on various strategic issues for Mastercard. MRM acts as the lead agency in Germany responsible for all comms activities of Mastercard. MRM is part of McCann Worldgroup within the Interpublic Group (IPG), one of the big four marketing firms worldwide. Happy to work with such a great team on such an iconic brand, which has experienced a boost in relevance since the corona pandemic. Stay tuned.

Category: Strategy Project
Partner: MRM
Client: Mastercard